Zahabu Ipaki · 2022
MTN Dew Cake-Smash Gupfunyika Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Zahabu 2022 in Ipaki
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Gupfunyika Ibinyobwa
MTN Dew Cake-Smash ni igipfunyika cy'ikinyobwa cyoroshye gifite uburyohe bwa keke cyakozwe ku bwinshi buke. Ubu buryohe bwakozwe kugira ngo bwibutse umwuka wo kwizihiza hamwe nk'iminsi mikuru y'amavuko, ubukwe no kurangiza amashuri. Iyi shusho ivuga ku ntambwe zikomeye zataruzwe kandi igamije gutanga icyizere n'umunezero wo kwizihiza. Isi igaragara y'ibishushanyo by'amabuji afite ubuzima yakozwe ku mashusho y'igipfunyika no gukoreshwa kuri interineti. Ibishushanyo by'amabuji byerekana imbaga y'abantu bateraniye mu birori. Iki gipfunyika gitumira abaguzi kongera kwizihiza umunsi mukuru.
About the Igihembo cya A' Design Award cya Zahabu
MTN Dew Cake-Smash Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. MTN Dew Cake-Smash Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. MTN Dew Cake-Smash Gupfunyika Ibinyobwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
