Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can) na PepsiCo Design and Innovation

Umushinga Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can) wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2022

Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can)

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137256

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can)

Pepsi New Year 2022 LTO ni urukurikirane rw'amakopo atandatu y'ikinyobwa yakozwe ku bwinshi buke (limited edition) agenewe igihe cy'ibiruhuko by'itumba. Aya makopo yashyizwe ku isoko mu Burusiya nk'igice cya gahunda y'ikirango y'igihe runaka. Amashusho y'iminsi mikuru agenewe guhuza n'igihe cyose cy'ibiruhuko, kikarangirira ku Mwaka Mushya. Iyi dizayini kandi yagura ikirango hejuru y'ipfunyika binyuze mu buryo bw'imikoranire. Abaguzi bashobora gusikana kode ya QR iri kuri buri kopo bakoresheje telefoni igezweho kugira ngo bagere ku matangazo y'ubucuruzi, harimo amahirwe yo gutsindira ama-hoodie n'ama-t-shirt yaka mu mwijima yakozwe ku bwinshi buke.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can) ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can) biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi New Year 2022 LTO Icupa ry'Ikinyobwa (Can) itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Ibyatumye Habaho: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe