Wildheart Organics Buji Ya Aromatherapy by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2022
Wildheart Organics Buji Ya Aromatherapy
Client: Depot Creative
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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- Verified Award Winner
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The Design
About Wildheart Organics Buji Ya Aromatherapy
Isuzuma ryiza cyane kumurongo wa buji ya soya itagira inenge. Igitekerezo cyari ugucamo abacuruzi bo mu rwego rwo hejuru bareba neza ko bahagaze neza ku bicuruzwa, kugira ngo babimenyeshe binyuze mu bicuruzwa. Guhitamo ibikoresho no kurangiza ni urufunguzo rwabaguzi & # 039; imyumvire, uhereye kubitekerezo byombi kugeza ku isegonda ya kabiri isuzumwa. Amabara akoreshwa akomoka ku bimera n'ibimera bikora impumuro nziza. Ibishushanyo bifite ireme rya etereal, byerekana impumuro ikwirakwira mu kirere nkuko buji yaka.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Wildheart Organics Buji Ya Aromatherapy ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wildheart Organics Buji Ya Aromatherapy biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wildheart Organics Buji Ya Aromatherapy ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Team Members
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
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