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By Beth Ibikoresho Bya Kolagen Byuzuye by Angela Spindler

By Beth Ibikoresho Bya Kolagen Byuzuye by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.


ZahabuIpaki· 2022

By Beth Ibikoresho Bya Kolagen Byuzuye

by Angela Spindler

Client: Depot Creative

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

Colors

The Design

About By Beth Ibikoresho Bya Kolagen Byuzuye

Ikigo cyahawe inshingano zo gukora indangamuntu igaragara hamwe nigishushanyo mbonera, harimo icyombo cya bespoke kuri iyi atelier nziza. Aho bishoboka, ibikoresho byose byatoranijwe hashingiwe ku byangombwa by’ibidukikije, uhereye ku gukoresha imyanda nyuma y’abaguzi, impapuro za FSC na wino ishingiye kuri soya. Ipaki ikoresha ibara ryibara ryijimye ryatsi nicyatsi cya pastel, ibikoresho byiza cyane, imiterere hamwe nicapiro ryoroheje birangiza kugirango habeho imyumvire ifatika yicyubahiro nicyubahiro.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

By Beth Ibikoresho Bya Kolagen Byuzuye ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. By Beth Ibikoresho Bya Kolagen Byuzuye biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. By Beth Ibikoresho Bya Kolagen Byuzuye itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Dimensions & Packaging
The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Tags
Beauty, Luxury, Premium
Production Technology
Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Design Challenge
From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Research
The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Inspiration
Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Project Duration
June 2020-July 2021, Sydney Australia
Operation Flow
The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Team Members
Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson

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