Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki

Umwandiko w'Igitabo: Urukurikirane rw'Ibibutso by'Ikirwa cya Lamay ni igishushanyo cy'ipaki y'impano ku mafi yumye n'imirambi y'amafi akozwe mu mafi ya yellowfin tuna. Ishusho ikoreshwa ishingiye ku bwiza n'umuco by'Ikirwa cya Lamay muri Taiwan, kandi urutare rwaho rwitwa Stone Vase rukoreshwa nk'ishusho nyamukuru. Agasanduku ko hanze gakozwe mu mpapuro kandi gafunguka gakoresheje ipfundo rya magneti, kandi ufite ingano ya santimetero 34 ku 23 ku 6. Icapiro rikoresha ibara ryihariye rya zahabu ya bronze n'urwego rw'iburabuye ku bice bimwe. Impuha ifunga imbere igumana ubushya bw'amafi yumye. Ibiryo bimaze kuribwa, agasanduku gashobora gukoreshwa nanone mu kubika ibindi bintu.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lamay Island's Souvenir Series Igikorwa Nyamukuru: Ubwoko bw'Ipaki ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang