Zahabu Ipaki · 2022
Johnnie Walker Limited Edition Gupfunyika Impano
by Ofen Hu
- Igihembo cya A' Design Award cya Zahabu 2022 in Ipaki
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- Estimated Number of Design Views: 56,168
- Verification code CEA3921C18 · Verify this award
Colors
About Johnnie Walker Limited Edition Gupfunyika Impano
Johnnie Walker Limited Edition ni igishushanyo cyo gupfunyika impano cy'icupa rya whisky cyasohowe ku munsi mukuru wa Mid-Autumn Festival mu Bushinwa. Umunsi mukuru wa Mid-Autumn ni igihe cy'ingenzi cyo guhuza umuryango, bityo insanganyamatsiko ni urugo, guhurira hamwe n'amarangamutima. Iki gishushanyo gishingiye ku miryango n'amadirishya by'ubwubatsi gakondo bw'Abashinwa. Agasanduku ko hanze gafunguka nk'urugi rufite ibice bibiri, gafungwa n'agapindo ka rukuruzi kari hagati, kandi kagaragaza icupa riri imbere. Hashushanyweho indabyo za orchid, ibinyugunyugu n'ibicu by'amahirwe. Ku gasanduku hakoreshejwe uburyo bwo gusiga zahabu no gukata hakoreshejwe laser, naho ku icupa hakoreshejwe uburyo bwa sandblasting.
About the Igihembo cya A' Design Award cya Zahabu
Johnnie Walker Limited Edition Gupfunyika Impano ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Johnnie Walker Limited Edition Gupfunyika Impano biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Johnnie Walker Limited Edition Gupfunyika Impano itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
