The Tridea Project Igitabo by Lisa Winstanley

The Tridea Project Igitabo by Lisa Winstanley is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Inyandiko Zisohoka Competition Category.

IfezaInyandiko Zisohoka· 2022

The Tridea Project Igitabo

by Lisa Winstanley

Client: Lisa Winstanley

Igihembo cya A' Design Award cya Ifeza Winner in Inyandiko Zisohoka Category

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Verified Award Winner

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Colors

The Design

About The Tridea Project Igitabo

Iki gitabo, Umushinga wa Tridea: Umuco utandukanye wo gufatanya kurema, werekana igitekerezo cyikirango hamwe nubwihindurize bwakurikiyeho. Ibirimo bigizwe nibice bitatu, ubanza incamake yumushinga nuwayiremye. Icya kabiri umurongo ngenderwaho urambuye kandi icya gatatu inyandiko yerekana amashusho, kuganira ku ndangagaciro ziranga kwishyira hamwe no gutandukana, byombi byagize uruhare rukomeye muri uyu mushinga wubushakashatsi bwimyaka 4. Igishushanyo mbonera cyibitabo cyakozwe hifashishijwe ibintu bifatika kandi buri kintu cyarasuzumwe kandi gitekerezwa kugereranya mu buryo bw'ikigereranyo indangagaciro z'umushinga.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

The Tridea Project Igitabo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Tridea Project Igitabo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Tridea Project Igitabo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimensions & Packaging: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tags: Book, Design, Collaboration, Co-creation, Ethical
Production Technology: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Design Challenge: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Research: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiration: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Project Duration: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Operation Flow: The three layered cover of the book provides both practical navigation and visual metaphor.
Patents: Not applicable
Team Members: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Image Credits: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian