Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto by Florian W. Mueller

Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Ifotora Competition Category.

IfezaIfotora· 2022

Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Igihembo cya A' Design Award cya Ifeza Winner in Ifotora Category

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Colors

The Design

About Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto

Drive2Extremes Multivision ni urukurikirane rw'ubuhanzi bw'amafoto buhuza ahantu habiri bidasanzwe mu mafoto amwe. Imodoka ya Porsche Taycan Cross Turismo yafashwe amafoto bwa mbere ku gishanga cyakonje muri Lapland, mu majyaruguru y'umurongo w'Arctic. Nyuma y'ibyumweru bibiri, iyo modoka yashyizwe mu mwanya umwe ugereranyije na kamera, kandi mu mwanya w'izuba usa, mu butayu bwa Arabiya muri Leta Zunze Ubumwe z'Abarabu. Ibyerekezo bibiri byahujwe hakoreshejwe uburyo bwo kwerekana amafoto menshi rimwe. Intego yari ukuzana ahantu ho ku birindiro by'isi n'ubutayu hamwe mu ifoto imwe. Ubu buhanzi bwakozwe mu bunini butandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Drive2Extremes Multivision Primary Function: Ubuhanzi bw'Amafoto ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori