Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora by Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Ifotora Competition Category.

IfezaIfotora· 2022

Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora

by Florian W. Mueller

Client: Porsche China

Igihembo cya A' Design Award cya Ifeza Winner in Ifotora Category

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Colors

The Design

About Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora

Igitabo: Multivision Porsche Shanghai ni urukurikirane rw'ubuhanzi bwo gufotora bwakoreweho Porsche China. Buri shusho ihuza amafoto atatu mu ishusho imwe binyuze mu kwerekana inshuro nyinshi. Uru rukurikirane rugaragaza uduce dutandukanye twa Shanghai, kuva mu duce dusanzwe two mu Bushinwa n'ubwubatsi bw'akarere ka kera k'Abafaransa kugeza ku nyubako z'iki gihe zubatswe mu birahure n'ibyuma. Imodoka ikinira siporo igaragara muri buri shusho kandi iracyaboneka neza n'ubwo ibindi biyikikije byaba byuzuye. Aya mashusho yakozwe hakoreshejwe gufotora kwa digitale kandi asohoka nk'amakopi y'ubuhanzi bunoze ashyizwe ku mbaho zikozwe muri aluminiyumu mu nomero zigenwe.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Multivision Porsche Shanghai Primary Function: Ubuhanzi bwo Gufotora ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy