Meiyitian Umukono w'ubwenge by Chong Peng is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2022
Meiyitian Umukono w'ubwenge
by Chong Peng
Client: Yili Group
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Umukono w'ubwenge
Meiyitian ni igishushanyo cy'ubupakirapaki bw'ubwenge gihuza ipaki yacapwe n'isi nyakuri y'ikirango. Ubupakirapaki bufite ibishushanyo bibiri- n'ibirimensiyo eshatu bishingiye ku muvugizi w'ikirango, bigashyiraho ikimenyetso cy'ikirango. Abaguzi bakoresha porogaramu ya telefoni ngendanwa gusikana ibishushanyo maze bakinjira mu isi nyakuri yaremwe n'ikirango. Muri iyo si nyakuri, hatangwa imikino ihuzagurika hamwe na sisitemu yo guhindura poupée nk'uko ushaka, kandi hashobora gukusanywa ibihembo. Intego ni ugushinga umubano wa hafi hagati y'ikirango n'abaguzi b'urubyiruko.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Meiyitian Umukono w'ubwenge ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Meiyitian Umukono w'ubwenge biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Meiyitian Umukono w'ubwenge ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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