Latrika Boutique Imbere Imbere Yerekana Icyumba by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.
BuronzeImbere y'Inyubako· 2022
Latrika Boutique Imbere Imbere Yerekana Icyumba
Client: LaTrika
Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category
- 18,535
- Verified Award Winner
- Verify Award Status for #139375
The Design
About Latrika Boutique Imbere Imbere Yerekana Icyumba
Latrika, yerekanwe mubyumba byerekana. Imbere palette iri imbere yijimye kandi yijimye. Igishushanyo cyamabara gitanga amakuru meza kumyenda yamabara asanzwe. Ibara ryibara ni ahantu nyaburanga hamwe nibiti nyabyo n'ibiti. Amatara adasanzwe afasha guha ingufu ibiti mugihe izuba ridafite. Igisenge cyoroshye hamwe niche kumucyo mwinshi nicyanyuma kumwanya wo kwifotoza. Icyumba cyo kwerekana ni ahantu hatuje hagati yumujyi urimo abantu benshi, aho buri mukecuru ashobora kwibira muburyo bumwe na kamere.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Latrika Boutique Imbere Imbere Yerekana Icyumba ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Latrika Boutique Imbere Imbere Yerekana Icyumba biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Latrika Boutique Imbere Imbere Yerekana Icyumba ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
- Dimensions & Packaging
- Showroom area is 120 square meters
Сeiling height is 3600 mm - Tags
- JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
- Production Technology
- Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
- Design Challenge
- The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
- Research
- To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature. - Inspiration
- The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
- Project Duration
- The project started in March 2021 and was completed in May 2021
- Operation Flow
- A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
- Image Credits
- Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.
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