Transam Carriers Ikimenyetso cy'Ubucuruzi by Maksim Zinchuk

Transam Carriers Ikimenyetso cy'Ubucuruzi by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

Transam Carriers Ikimenyetso cy'Ubucuruzi

by Maksim Zinchuk

Client: NUMZ Graphics

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Transam Carriers Ikimenyetso cy'Ubucuruzi

Transam Carriers ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'isosiyete itanga serivisi z'ubwikorezi na logistique ikorera i Toronto, muri Kanada. Iki kimenyetso cyubatswe ku ishusho ya Zubr, cyangwa Bison y'i Burayi, inyamaswa ivuka mu Burasirazuba bwa Burayi ikaba ikigereranyo cy'ubudasa n'imbaraga. Umutwe w'iyo nyamaswa washyizwe mu mbonankubone iteye nk'agasongero (triangle), naho ubwoko bw'inyuguti zerekanwe zizengurutse buha logo isura ihindagurika kandi ifite ingufu. Amabara y'umuhondo n'umukara ni yo yombi y'ibanze akoreshwa. Iyi miterere ikoreshwa ku makamyo y'isosiyete, urubuga rwa interineti, imbuga nkoranyambaga, impapuro z'ibiro, kwamamaza n'ibicuruzwa byo kwamamaza. Uduce two mu buryo bw'agasongero (triangles) tw'umuhondo dukoreshwa mu bishushanyo bituma iki kimenyetso kimenyekana byihuse muri iyi nganda.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Transam Carriers Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Transam Carriers Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Transam Carriers Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics