Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza by Olga Takhtarova

Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza

by Olga Takhtarova

Client: Sot B&d

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza

Umwandiko w'Igitabo: Siela ni igishushanyo cy'ipfundikizo cy'urukurikirane rw'ibikoresho by'ubwiza by'abana. Igishushanyo gikoresha umuyoboro wa pulasitike umweru wa ml 75, wuzuzwa n'uburyo bwo gucapa ku rushundura no gucapa ku gice (screen na pad printing). Amashusho asobanuye neza ashyirwa hagati y'igishushanyo, kandi inyabutatu imwe igaragara ahantu hatandukanye no mu bihe bitandukanye mu bikoresho byose by'urwo rukurikirane. Amabara atandukanye afasha abaguzi gutandukanya ibicuruzwa. Inyandiko igabanywamo kugera ku rugero rusa n'urworohereza kumenya vuba igicuruzwa nyacyo ku gikoresho cyo kwerekana ibicuruzwa. Uburyo bw'umweru bugumana amashusho asobanutse kandi yoroshye kubona.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Siela Umumaro w'Ibanze: Ipfundikizo y'Ibikoresho by'Ubwiza ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.