Granovita Primary Function: Ipfunyika rya Granola by Olga Takhtarova

Granovita Primary Function: Ipfunyika rya Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Granovita Primary Function: Ipfunyika rya Granola

by Olga Takhtarova

Client: Sot B&d

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Granovita Primary Function: Ipfunyika rya Granola

Granovita ni igishushanyo mbonera cyo gupfunyika granola. Agasanduku k'urukarito gasimbura agasashe koroshye gakoreshwa mu bisanzwe ku bikomoke ku binyampeke, bituma habaho kugenzura neza uko ibicuruzwa bigaragara ku maduka. Ubuso bubise bw'urukarito bushyigikira insanganyamatsiko yo kubaho neza. Amashusho y'imbuto n'imyaka asobanura uburyohe bwa buri bwoko. Ibimenyetso, inyuguti zigaragaza ibitekerezo n'amabara amurika bitanga ubutumwa bwiza. Urukarito rushobora guhinduka ifumbire mvaruganda, bityo iki gisubizo kikaguma cyubaha ibidukikije kandi kikagira igiciro gito. Buri gasanduku gafite ubunini bwa milimetero 160 kuri 120 kuri 40.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Granovita Primary Function: Ipfunyika rya Granola ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Granovita Primary Function: Ipfunyika rya Granola biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Granovita Primary Function: Ipfunyika rya Granola ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.