Artem Luxury Watch Straps Gupfundikiza (Packaging) by Joel Derksen

Artem Luxury Watch Straps Gupfundikiza (Packaging) by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Artem Luxury Watch Straps Gupfundikiza (Packaging)

by Joel Derksen

Client: Studio Otherness

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Artem Luxury Watch Straps Gupfundikiza (Packaging)

Artem Luxury Watch Straps ni igishushanyo cy'ipfundikizwa cyakozwe ku mikandara y'amasaha igenewe abakusanya ibintu bidasanzwe. Ikirahuri cyo hanze gikuraho kigaragaza agasanduku ko imbere gakozwe mu mpapuro za vellum zisa n'ibumba, gafunguka ku ruhande hifashishijwe ikimenyetso cyo gufunga. Igice cy'ifomu gifata umukandara ahantu hamwe. Imiterere ifite imisogongero n'ishusho igaragaza impera zitunganye n'ubuhanga bw'ikoranabuhanga. Ikoreshwa ry'ifoili n'impapuro z'ibara ry'umukara mwiza (grey) n'ubururu bw'ubwami (royal blue) bitanga isura yiza kandi y'ikoranabuhanga. Imiterere yashizweho kugira ngo igaragaze neza igicuruzwa mu gihe cyo gukingura ipaki.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Artem Luxury Watch Straps Gupfundikiza (Packaging) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Artem Luxury Watch Straps Gupfundikiza (Packaging) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Artem Luxury Watch Straps Gupfundikiza (Packaging) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue