Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo by Antonio Cuenca

Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo

by Antonio Cuenca

Client: Buenandanza

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo

Buenandanza ni igishushanyo cyo gupaki amavuta y'elayo. Icupa rigaragaza ubwoko bubiri bw'ubuso: ikirahure cy'ubururu bukungahaye ku mwijima, hamwe n'ikarita y'umweru izengurutse icupa. Ibara ry'ubururu bukungahaye ku mwijima rifitanye isano n'amahoro n'ituze, mu gihe ikarita y'umweru ifite ubwoko bw'ubutunganyirize itanga isura karemano. Ibimenyetso by'uruziga n'agatatu, byashyizweho hifashishijwe umukara wa zahabu, byibutsa urwatsi rw'elayo rufite umusozo hamwe n'imbuto y'elayo ifite imiterere y'igitare. Imiterere yoroheje kandi izenguruka, hamwe n'ikirahure gikomeye, bigaragaza ubwiza n'ubunini bw'ikoranabuhanga. Ikirahure kitambara ariko gifite ibara, gibuza urumuri kwinjira, bikagira uruhare mu kubungabunga amavuta. Isake ntimenagurika, itanga umutekano wo kudatembagara kandi idasubizwaho, ikuzuza icupa ntoya kandi rikomeye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Buenandanza Igikoresho cyo Gupaki Amavuta y'Elayo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.