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Devynerios Ibirango by Asta Kauspedaite
Devynerios Ibirango by Asta Kauspedaite
Devynerios Ibirango by Asta Kauspedaite
Devynerios Ibirango by Asta Kauspedaite
Devynerios Ibirango by Asta Kauspedaite

Ifeza Ipaki · 2022

Devynerios Ibirango

by Asta Kauspedaite

  • Igihembo cya A' Design Award cya Ifeza 2022 in Ipaki
  • CLIENT: Mv Group
  • Estimated Number of Design Views: 33,289
  • Verification code 10462644BB · Verify this award
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About Devynerios Ibirango

Devynerios numuryango wibimera bidasanzwe byibyatsi nibyo umuyobozi wicyiciro muri Lituwaniya. Baserukira Lituwaniya, uburyo nyabwo bwo kubyaza umusaruro nibisubizo bishingiye kubintu bisanzwe. Buri gicuruzwa kiratandukanye kandi kiratandukanye. Ibyingenzi byingenzi bigaragarira no mubirango byashizweho. Igishushanyo cyumwimerere cyerekana ukuri. Zalios ni ibice byinshi kandi bikize, bikwinjiza mumisi y'amayobera y'ibyatsi. Raudonos, ubutwari nubusore bigaragarira mukoresheje asimmetrie namabara meza.

About the Igihembo cya A' Design Award cya Ifeza

Devynerios Ibirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Devynerios Ibirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Devynerios Ibirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties
Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging
Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags
Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology
Flexo printing, hot foil, embossing
Design Challenge
With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration
We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration
Release date: July 2021
Image Credits
Edgaras Marozas

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