Al Mocha Port Gupakira Ikawa na Elena Gamalova

Umushinga Al Mocha Port Gupakira Ikawa wa Elena Gamalova ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Al Mocha Port Gupakira Ikawa

na Elena Gamalova

Umukiriya: Al Mocha Port

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140423

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Al Mocha Port Gupakira Ikawa

Urukurikirane rw'ibikoresho byo gupakira ku cyambu cya Al Mocha, Arabiya Sawudite. Igishushanyo cyahumetswe n'amateka, umuco, hamwe no kwerekana indangamuntu ishimangira ukuri n'ubuhanga. Gupakira birasukuye, birumvikana, biratandukanye, kandi ntibiremerewe namakuru, bihuza ibyahise nubu. Navy Ubururu, Ishyamba Icyatsi, na Zahabu bigamije gukurura abakiriya. Ikawa ishushanya kumpande ishimangira imyifatire yitondewe nuwabikoze muguhitamo ibicuruzwa. Sisitemu yoroheje yerekana sisitemu yemerera ikirango guhuza itangwa byoroshye, umwaka wose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Al Mocha Port Gupakira Ikawa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Al Mocha Port Gupakira Ikawa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Al Mocha Port Gupakira Ikawa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Ibipimo n'Ipaki: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Ibibazo Fatizo: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ikoranabuhanga ryo Guteza Imbere: Aluminum Stand Up Pouch, flat bottom, quad seal.
Ikibazo cy'Ishusho: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Ubushakashatsi: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Ibyatumye Habaho: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Igihe cy'Umushinga: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Uburyo bw'Imikorere: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Abafotoye: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova