Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa na Jackie Jiabei Jiang

Umushinga Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa wa Jackie Jiabei Jiang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa

na Jackie Jiabei Jiang

Umukiriya: BrokenTop Brewing Co

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

10,886

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140639

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa

Umwandiko w'Igitabo: Broken Top Brewing Co Craft Beer ni igishushanyo cy'ipaki y'ibinyobwa cyakozwe ku bw'ikirango gito cy'inzoga za craft zikora IPA na pilsner. Ishusho y'imigenzereze ihabwa inzozi n'ibikinisho by'imyaka ya kera. Ikirango cyunze mu buryo bwose gihindagurika hakurikijwe amabara ya buri murongo w'ibicuruzwa, kikanywana n'ishusho kugira ngo hakorwe indorerwamo y'amaso itangaje. Amagunira akozwe mu ivuguru ry'ubururu bw'aluminium, ryahinduwe kugira ngo rigere ku bara ry'ubururu bwimbitse budasanzwe ku magunira y'aluminium. Icapa ry'umuvuduko ukabije wa ink-jet rifite urwego rw'irangi ryera rituma amashusho arushaho kugaragara neza. Igunira risanzwe rya 211 rifite ubushobozi bwo kwakira ounzi 12.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Broken Top Brewing Co Craft Beer Igikorwa Nyamukuru: Ipaki y'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Ibipimo n'Ipaki: standard 211 body diameter can for 12oz beverage
Ibibazo Fatizo: packaging, craft beer, beverage, beverage packaging, can, aluminum
Ikoranabuhanga ryo Guteza Imbere: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Ikibazo cy'Ishusho: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Ubushakashatsi: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Ibyatumye Habaho: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Igihe cy'Umushinga: Project started in early 2021 and finished in late September 2021 in New York City.
Uburyo bw'Imikorere: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Abagize Itsinda: Jackie Jiabei Jiang
Abafotoye: Not applicable