Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga by Hai Zhu

Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga

by Hai Zhu

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga

Xijiu Silk Road Liquor ni igishushanyo cyo gupfunyika cy'ikusanyirizo ry'inzoga zifite uburyohe bwa Jiang, kibuka inzira ya Silk Road. Icupa rikozwe muri porselene isennye kandi ririho amashusho icumi ya porselene y'ahantu icumi hazwi cyane hari ku nzira ya Silk Road. Umugozi usize zahabu wahumekewe n'umuhariro w'ubudodo uzenguruka umubiri w'icupa kandi ukurikira inzira ihuza ahantu icumi hazwi. Umupfundikizo ushingiye ku ishusho ya kashe y'umwami ikozwe muri jade. Iri kusanyirizo riza mu isanduku ikozwe mu ruhu rw'igikorano ifite imisumari y'umuringa n'akandi ko gufatirwaho. Igice cy'imbere gifite ibice bibiri gikinguka kikagaragaza amashusho y'ahantu icumi hazwi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Xijiu Silk Road Liquor Gupfunyika Icupa rya Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.