Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu by Yanhui Zhang

Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu

Gui Ba Fang ni igishushanyo cy'ifunika ry'inzoga ya baijiu yo mu Bushinwa. Igishushanyo gishingiye ku buhanzi n'amateka y'ingoma ya Tang. Insanganyamatsiko yahujwe n'inkuru y'umwami wa Tang wakiraga abashyitsi bavuye mu bihugu byinshi. Ubuhanzi gakondo bwo kwandika mu buryo bw'igishushanyo (calligraphy), guca ikimenyetso (seal cutting), n'imigenzo y'amashusho ya Dunhuang byashyizwe ku isanduku y'impano ndetse n'ku icupa. Icupa ry'ibumba rifite impande umunani rigaragaza ubwakira buturutse mu mpande zose. Imbere mu isanduku, hari ishusho yerekana umwami akiraye abashyitsi be. Isanduku n'icupa bishobora kubikwa no gukoreshwa nk'ibintu byo kwanoza urugo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gui Ba Fang Igikorwa cy'Ibungabunzwa bya Baijiu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensions & Packaging: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Tags: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Production Technology: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Design Challenge: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Research: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiration: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Project Duration: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Operation Flow: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Image Credits: Zhang Yanhui
Zhang Xintong
Wang shijie