Borjomi Ipakira y'Inyandiko Ntarengwa by Antonia Skaraki

Borjomi Ipakira y'Inyandiko Ntarengwa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Borjomi Ipakira y'Inyandiko Ntarengwa

by Antonia Skaraki

Client: Borjomi

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Ipakira y'Inyandiko Ntarengwa

Iminyeganyego ikomeye, amashanyeri adashariza ikirere cya Borjomi, hamwe n'umukinnyi mukuru ufite ububiri bukomeye, ingerageza. Umurobyi wahindutse ikimenyetso cy'umuco wa Jeworujiya. Icyerekezo cy'amaso cya "Uwongerera Ubuzima Bukuru". Borjomi yambaye urumuri rw'ibirori kandi ingerageza, yavuye mu rukiramende, ivuye mu mazi atemba cyane. Hafi yayo, umusaraba wa Bolnisi mu mazi, ikigo cy'ubuzima. Imirongo y'umukororombya ihujijwe n'imirongo y'amashanyeri aturika, byerekana cyane imigendere. Ibara ritukura ryongera uburemere ku birori, kandi amazi ahungabana kubera injyana z'iminyeganyego zo guhanga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Borjomi Ipakira y'Inyandiko Ntarengwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Borjomi Ipakira y'Inyandiko Ntarengwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Borjomi Ipakira y'Inyandiko Ntarengwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris