Kellipops Ipaketi by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2023

Kellipops Ipaketi

by Antonia Skaraki

Client: Viap

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

16,507

Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Ipaketi

Kwishimira; Icyifuzo; Shokora burundu. Tekereza Charlie na Uruganda rwa Shokora. Umunsi uwo ahantu wabaye ute? Ibisukari bya shokora byasohokanye mu gikonoshwa cyabyo kandi n'imbaraga zikomeye, byakurikirana bikuzenguruka, bigukurikirana kugira ngo ubikure ukabikore ibyawe. Ubwa mbere, abandesine bababonye binyuze mu bitekerezo byabo kandi bumvise bituritse. Babarebye binyuze mu gikonoshwa cyabyo kandi babivuganye n'umutima. Hanyuma babahimbye. Hamwe n'ijwi ryabo, imiterere yabo, ibintu by'imvura, n'amabara akomeye atangaza icyifuzo kidashira cyo kubona.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Kellipops Ipaketi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Kellipops Ipaketi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Kellipops Ipaketi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas