Hair For Hope Cancer Care Initiative Kwamamaza na Onedor Co. Ltd.

Umushinga Hair For Hope Cancer Care Initiative Kwamamaza wa Onedor Co. Ltd. ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo Gukorera Abaturage.

BuronzeIgishushanyo Gukorera Abaturage· 2023

Hair For Hope Cancer Care Initiative Kwamamaza

na Onedor Co. Ltd.

Umukiriya: Onedor Co. Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Igishushanyo Gukorera Abaturage

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #141480

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hair For Hope Cancer Care Initiative Kwamamaza

Umusatsi w'Ibyiringiro ni igikorwa cyo gutanga umusatsi ku bushake cyatangijwe n'ishyirahamwe ry'ibyiringiro ryo kwita ku barwayi ba kanseri, kigenewe abarokotse kanseri. Iki gikorwa gifite uruhare rukomeye mu kwigisha urubyiruko gukora ibyiza rusange ku muryango. Itsinda ryashushanyije serivisi n'ikirango kugira ngo bishimangire itumanaho n'uburambe bw'abitabiriye. Mu gihe kizaza, ubu bushakashatsi n'iki kirango bizahinduka ikimenyetso cy'uguhamagarira abarokotse kanseri kubagirana uburambe bwabo no guhamagarira urubyiruko gukora no gutuma hatemerwa ingaruka nziza ku nyungu z'umuryango. Ushobora kuba ibyiringiro by'umuntu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Hair For Hope Cancer Care Initiative Kwamamaza ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hair For Hope Cancer Care Initiative Kwamamaza biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hair For Hope Cancer Care Initiative Kwamamaza ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Ibipimo n'Ipaki: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Ibibazo Fatizo: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Ikoranabuhanga ryo Guteza Imbere: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Ikibazo cy'Ishusho: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Ubushakashatsi: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Ibyatumye Habaho: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Igihe cy'Umushinga: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Uburyo bw'Imikorere: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patente: N/A
Abagize Itsinda: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Abafotoye: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.