Meer Ako Kanya Gupakira Ikawa na Masoud Najafi Amirkiasar

Umushinga Meer Ako Kanya Gupakira Ikawa wa Masoud Najafi Amirkiasar ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2023

Meer Ako Kanya Gupakira Ikawa

na Masoud Najafi Amirkiasar

Umukiriya: Masoud Najafiamirkiasar

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

13,116

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #141887

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Meer Ako Kanya Gupakira Ikawa

Igishushanyo mbonera cyibicuruzwa bishya-ku isoko ntabwo bijyanye nubuhanzi bwo gushushanya gusa ahubwo ni n'ubuhanga bwo gusobanukirwa abakiriya & # 039; imitekerereze no guhagarara hejuru yikigega kirwanya abanywanyi. Ufite ibyo bitekerezo, igishushanyo mbonera cya Meer cyafashe ibicuruzwa byanyuma mubishushanyo kugirango ushishikarize kandi ushishikarize ibyumviro byose byabakunda ikawa. Na none, imiterere nubunini bwimyandikire idasanzwe bigira uruhare runini mukureshya abaguzi kubicuruzwa. Igishushanyo cyakozwe twizeye guhindura impinduka zikomeye kubinyobwa byububiko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Meer Ako Kanya Gupakira Ikawa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Meer Ako Kanya Gupakira Ikawa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Meer Ako Kanya Gupakira Ikawa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Ibipimo n'Ipaki: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Ibibazo Fatizo: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Ikoranabuhanga ryo Guteza Imbere: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Ikibazo cy'Ishusho: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Ubushakashatsi: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Ibyatumye Habaho: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Igihe cy'Umushinga: The project started In Tehran in November 2020 and finished in May the following year
Uburyo bw'Imikorere: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patente: None.
Abafotoye: Image #1: photographer Bita Shakerin, Espresso, 2020