Prakrishi Gupfunyika Ubuki by Vishal Vora

Prakrishi Gupfunyika Ubuki by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Prakrishi Gupfunyika Ubuki

by Vishal Vora

Client: Prakrishi

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Prakrishi Gupfunyika Ubuki

Prakrishi ni igishushanyo cyo gupfunyika ubuki bw'uburyohe butandatu butandukanye. Uru rukurikirane rwaguye ikirango gisanzweho kandi rugumana imiterere yacyo yoroheje n'umwanya wera mugari. Ikimenyetso cyashushanyijwe gishingiye ku mababa y'inzuki ni cyo gikoresho nyamukuru cy'imigaragarire. Icyo kimenyetso giha uru rukurikirane rw'ubuki umwihariko wihariye kandi gifasha abaguzi gutandukanya uburyohe butandatu ku isoko. Buri buki bushyirwa mu icupa ry'ikirahure rifite uburebure bwa milimetero 180 n'ubugari bwa milimetero 100. Ikirango cy'icupa n'igipfundikizo byacapwe ku rupapuro rwera rusanzwe rufite imiterere y'ikinyabuzima.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Prakrishi Gupfunyika Ubuki ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Prakrishi Gupfunyika Ubuki biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Prakrishi Gupfunyika Ubuki ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)