Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha by Yunlin Dai, Chenchen Li and Ruidong Hua is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2023
Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha
by Yunlin Dai, Chenchen Li and Ruidong Hua
Client: Jiangsu Shuanggou Distillery Co., Ltd
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
- 19,185
- Verified Award Winner
- Verify Award Status for #141984
The Design
About Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha
Shuang Gou Sheng Fang ni igishushanyo cyo gupakira inzoga y'Ubushinwa. Igikoresho gifite amacupa abiri atandukanye. Icupa rito ryo hejuru ririmo inzoga ifite 68 ku ijana by'alikoholi, naryo icupa rinini ryo hasi ririmo inzoga ifite imbaraga zo hagati. Buri cupa rishobora kunyobwa ryonyine, cyangwa izo nzoga zombi zikavangwa mu buryo bwisanzuye kugira ngo habeho uburyohe butandukanye. Ibipfundikizo bibiri bikozwe muri ABS na PE byuzuyemo zahabu y'ipinki (rose gold) kandi bikaba bihujwe n'igikoresho gifunga, gituma nta gutobora bibaho kandi bikoroshya gufungura. Igisanduku n'amacupa byashushanyijeho imiterere y'amabuye y'agaciro, ahereye ku myumvire y'imisozi y'inzu z'amasoko ya kera akorerwamo inzoga.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Shuang Gou Sheng Fang Ibikoresho byo Gupakira Ibinyobwa Bisindisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- Dimensions & Packaging
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - Design Challenge
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - Research
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - Inspiration
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- Project Duration
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - Operation Flow
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
