Umushinga Guo Nian Hao 包装 wa Xiaohongshu ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Guo Nian Hao 包装

na Xiaohongshu

Umukiriya: Xiaohongshu

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142120

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Guo Nian Hao 包装

Agasanduku k'impano y'umwaka mushya wa Xiaohongshu kava mu mugani werekeza ku Iserukiramuco. Gukomeza imigenzo y'abakurambere, Xiaohongshu yateguye urumuri rutandukanye, Umucyo, Ijwi, n'Umutuku. Impano zirimo urumuri rwijoro, Halli Galli, amabahasha atukura, nigitabo cyamataliki yumutuku uhagarariye Xiaohongshu. Agasanduku k'impano gahuza inkuru z'imigani n'ubwoko butatu bw'impano, butanga uburyo bushya bwo gushushanya kuva mumico gakondo. Irizera kwerekana ibyifuzo byiza umwaka mushya w'ubushinwa no guha umurage mushya umurage.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Guo Nian Hao 包装 ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Guo Nian Hao 包装 biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Guo Nian Hao 包装 yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Ibipimo n'Ipaki: Width 345mm* Depth 285mm* Height 100mm
Ibibazo Fatizo: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ikoranabuhanga ryo Guteza Imbere: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Ikibazo cy'Ishusho: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Ubushakashatsi: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Ibyatumye Habaho: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Igihe cy'Umushinga: The project was launched in Shanghai in JAN 2022.
Uburyo bw'Imikorere: Gifts could only be found after tearing off the riddle sealed on the cover.
Abagize Itsinda: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Abafotoye: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu