Dragon Boat Festival Umurima w'Ibiribwa by'Impano by Yanhui Zhang

Dragon Boat Festival Umurima w'Ibiribwa by'Impano by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Dragon Boat Festival Umurima w'Ibiribwa by'Impano

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Dragon Boat Festival Umurima w'Ibiribwa by'Impano

Umunsi Mukuru w'Ubwato ni agasanduku k'impano k'ibiribwa gakozwe ku bw'umunsi mukuru gakondo w'Abashinwa. Igishushanyo kigaragaza ikiganza kinini cy'umunsi mukuru w'ubwami bwa kera, gishushanyijwe mu buryo bwa gakondo bwo gucapa ku giti (woodcut prints) bw'abaturage. Agasanduku gakozwe hakoreshejwe uburyo bw'inganda bwo gukora amasahani, kandi gapfundikijwe n'umwenda w'ibara ry'ubururu bw'ikirere. Imirongo y'izahabu igaragaza neza amakuru y'ishusho, kandi urupapuro rw' icyuma cy'izahabu rushyirwa hejuru y'urupapuro rw'izahabu hagati. Agasanduku gafungura mu nzira ebyiri zinyuranye. Uduto tw'amasanduku atandatu maremare tubikwa imbere ku nzego ebyiri kandi dushobora guhurizwa hamwe bikagira umuzingo umwe cyangwa bikagaragazwa ukwatsi kwose ukwacyo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Dragon Boat Festival Umurima w'Ibiribwa by'Impano ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Dragon Boat Festival Umurima w'Ibiribwa by'Impano biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Dragon Boat Festival Umurima w'Ibiribwa by'Impano ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An