In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Ibikorwa Competition Category.
IcyumaIbikorwa· 2023
In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Igihembo cya A' Design Award cy'icyuma Winner in Ibikorwa Category
Verified Award Winner
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About In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego
Umwandiko w'Igitabo: In Chali ni ikiganiro ndangamurage gishyizweho ikoranabuhanga gifasha kwinjira mu rwego, cyaremewe ikirango cy'icyayi Chali. Iki kiganiro gifite icyayi nk'insanganyamatsiko yacyo, kikanerekana imisozi, inzuzi, ibimera n'amababi y'icyayi byo mu Bushinwa binyuze mu ikoranabuhanga ryo kwerekana amashusho n'ibikoresho bikora ku mukono. Abasura banyura mu kirere kandi bakabona uko ibidukikije bimeze mu buryo bwuzuye. Sisitemu y'impumuro isohora impumuro y'icyayi, bityo iki kiganiro kigahabwa agaciro binyuze mu kureba, kumva no kumva impumuro. Iyi shusho ihuza umuco w'icyayi, ubuhanzi bugaragara n'igitekerezo cy'ikirango mu rugendo rumwe rudahagarara.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. In Chali Igikorwa Nyamukuru: Ikiganiro Ndangamurage Gishyizweho Ikoranabuhanga Gifasha Kwinjira mu Rwego yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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