Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha na Jingzhang Xiao and Dongyan Ruan

Umushinga Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha wa Jingzhang Xiao and Dongyan Ruan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2023

Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha

na Jingzhang Xiao and Dongyan Ruan

Umukiriya: Jiangsu Yanghe Distillery Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

19,862

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142370

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha

Ocean Blue ni igishushanyo cyo gupakira inzoga ya baijiu. Icupa rikurikiza imigereka y'agasumo ka Fibonacci, riha imiterere ihamye kandi ikora neza yoroshye gufata no gukingura. Igice cyo hejuru cyarangijwe n'amabara y'umuhengeri wa zahabu asa n'umusenyi w'inyanja, mu gihe igice cyo hasi cyahiswemo ibara ry'ubururu bw'inyanja. Uburyo bwo gucapa amabati y'umuringa (copper plate lithography), gukora ijisho ry'injangwe (cat-eye making) n'igishushanyo cyimbitse (embossing) byakoreshejwe kugira ngo bunonosore ubuso bw'icupa. Agasanduku ko hanze gakozwe mu mpapuro z'ikarito y'ubururu bufifi hamwe n'imbere yacyo y'impapuro z'ikarito yera, hakiyongeraho ikirongoranyo cya foam n'agasanduku k'ibungirije gaboshye. Uburyo bw'imibare ihariye buhuza buri cupa, agasanduku n'isanduku nini kugira ngo bifashe kurinda igicuruzwa iyoba ry'ibinyoma.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Ocean Blue Ibikoresho byo Gupakira Ibinyobwa Bisindisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Ibipimo n'Ipaki: 140mmx115mmx320mm，
Ibibazo Fatizo: crafts, Baijiu, spirit, packaging, art
Ikoranabuhanga ryo Guteza Imbere: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Ikibazo cy'Ishusho: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Ubushakashatsi: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Ibyatumye Habaho: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Igihe cy'Umushinga: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Uburyo bw'Imikorere: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Abagize Itsinda: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin