Shguijiu Dian Ipaki y'Icupa rya Baijiu by Liang Chen

Zahabu Ipaki · 2023

Shguijiu Dian Ipaki y'Icupa rya Baijiu

by Liang Chen

Igihembo cya A' Design Award cya Zahabu 2023 in Ipaki
CLIENT: Shanghai Guijiu Group Co., Limited.
Estimated Number of Design Views: 44,302
Verification code 3A246B9131 · Verify this award

Visit Site View at A' Design Award Press Release

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About Shguijiu Dian Ipaki y'Icupa rya Baijiu

Shguijiu Dian ni igishushanyo cy'ipaki y'inzoga ya Baijiu yo mu rwego rwo hejuru itangwa nk'impano ikomoka i Shanghai. Ishusho yayo yashingiye ku munara wa Shanghai Tower, inyubako ndende kurusha izindi mu Bushinwa. Icupa rya kristale n'umufuniko w'icyuma umeze nk'indorerwamo bigaragara nk'ishusho imwe, bifite imirongo izenguruka mu buryo bw'umuzenguruko n'isura idahwanye ku mpande zombi. Agasanduku ko hanze gasize ifeza kandi gafite ishusho y'umuzingi, gafite ubuso bugoramye budasanzwe. Agasanduku ko hanze gafite umurambararo wa milimetero 110 n'uburebure bwa milimetero 330, naho icupa rifite umurambararo wa milimetero 80 n'uburebure bwa milimetero 300. Ibice byombi bishobora kubikwa no kwerekanwa, ibyo bikaba bigabanya imyanda.

About the Igihembo cya A' Design Award cya Zahabu

Shguijiu Dian Ipaki y'Icupa rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Shguijiu Dian Ipaki y'Icupa rya Baijiu biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shguijiu Dian Ipaki y'Icupa rya Baijiu itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Press Kit

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Image Credits: Creative Director: Chen Liang