Hainan Beer Gupfunyika Byeri by China Resources Snow Breweries Ltd.

Hainan Beer Gupfunyika Byeri by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Hainan Beer Gupfunyika Byeri

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

31,595
Verified Award Winner
Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Gupfunyika Byeri

Hainan Beer ni igishushanyo cyo gupfunyika byeri cyahumekewe n'imiterere y'ahantu n'umuco bya Hainan. Icupa ry'ikirahure ririho ibishushanyo bishagaje byakuwe ku miraba y'inyanja, amato afite ibirere, amatara ayobora amato, ibiti by'imikoko n'inyoni zo mu nyanja, kandi ishusho yaryo iremereye buhoro ifasha kurifata n'ukuboko kumwe. Agakoresho ka aluminiyumu gacapwe n'irangi rihinduka bitewe n'ubushyuhe, ku buryo igishushanyo gisa na kashe ya posita kigaragara buhoro buhoro uko ubushyuhe bugabanuka mu gihe cyo gukonjesha. Isanduku yo hanze ikozwe mu rupapuro rwa kraft kandi ifite ishusho y'ivalisi. Iri paki rihuza byeri n'ubwiza bw'ahantu ho mu karere ndetse n'imibereho isanzuye y'abaho batuye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Hainan Beer Gupfunyika Byeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Hainan Beer Gupfunyika Byeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hainan Beer Gupfunyika Byeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao