Umushinga Super Ego Ubuhanzi wa Kutuko Studio ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Amashusho ya Mudasobwa.

IfezaAmashusho ya Mudasobwa· 2023

Super Ego Ubuhanzi

na Kutuko Studio

Umukiriya: Kutuko Studio SL

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho ya Mudasobwa

63,808

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144876

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Super Ego Ubuhanzi

Super Ego, umushinga wubuhanzi usebya umuco wabaguzi ningaruka zimbuga nkoranyambaga kubantu. Umushinga ugamije kunegura kugaburira ibihimbano byabantu binyuze muri like hamwe nabayoboke kurubuga rusange nka Instagram. Yashakaga gukora imvugo ngereranyo yerekana abantu bashya b'intwari bashya, ubuzima bwabo bukaba bushingiye kubantu benshi bakunda n'abayoboke. Umushinga wibanze kuri Instagram, aho buri shusho yashyizwe kumurongo yerekanwa nkicyerekezo cyo gukurura abakoresha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Super Ego Ubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Super Ego Ubuhanzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Super Ego Ubuhanzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Ibipimo n'Ipaki: 4960X7015 Pixeles, Tiff RGB
Ibibazo Fatizo: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Ikoranabuhanga ryo Guteza Imbere: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Ikibazo cy'Ishusho: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Ubushakashatsi: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Ibyatumye Habaho: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Igihe cy'Umushinga: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Uburyo bw'Imikorere: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patente: Kutuko Studio SL
Abagize Itsinda: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Abafotoye: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain