Jinlongquan Beer Agasanduku K'impano na Jin Zhang

Umushinga Jinlongquan Beer Agasanduku K'impano wa Jin Zhang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2023

Jinlongquan Beer Agasanduku K'impano

na Jin Zhang

Umukiriya: InBev jinlongquan beer (Hubei) Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

18,068

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144964

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jinlongquan Beer Agasanduku K'impano

Agasanduku k'impano gakoresha amajwi azwi cyane mu myaka ya za 1980 nka prototype yo kurema, izibutsa abantu benshi, harimo n'urubyiruko, ibyo bibuka kandi bigere ku mikoranire myiza y'amarangamutima. Uwashushanyije yakoresheje ikarito yikarito yisanduku yo gushushanya, ifatika, itangiza ibidukikije kandi izigama amafaranga. Muri icyo gihe, yafunguye ubuhanga mu byobo bitatu byizengurutse imbere yisanduku yimpano, ishobora kubona mu buryo bwimbitse ubwoko butandukanye bwibicuruzwa byinzoga imbere, agera ku byiciro bitatu byerekana amarangamutima, kurengera ibidukikije n'imikorere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Jinlongquan Beer Agasanduku K'impano ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jinlongquan Beer Agasanduku K'impano biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jinlongquan Beer Agasanduku K'impano ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Ibipimo n'Ipaki: Width 370mm x Depth 70mm x Height 310mm
Ibibazo Fatizo: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ikoranabuhanga ryo Guteza Imbere: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Ikibazo cy'Ishusho: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Ubushakashatsi: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Ibyatumye Habaho: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Igihe cy'Umushinga: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Uburyo bw'Imikorere: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patente: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer