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Beauty from Underneath Gupakira by Birger Linke

Beauty from Underneath Gupakira by Birger Linke is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.


IcyumaIpaki· 2023

Beauty from Underneath Gupakira

by Birger Linke

Client: Birger Linke Design

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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The Design

About Beauty from Underneath Gupakira

Ikirangantego cy’ubuvuzi bw’abafaransa n’Ubushinwa Vitalorga cyiyemeje kuzana ubwiza buri muri buri wese muri twe; bitanyuze mububiko bwa plastike butera cyangwa ibintu bya exogenic, ariko binyuze muburyo buke nibice bisanzwe bigaragara mumubiri kandi bigatanga Ubwiza kuva munsi. Ibi bizanwa mubuzima mubipfunyika hamwe nuburyo butandukanye burigihe bwerekana igisubizo cyoroshye kuboneka munsi yubuso. Uyu munsi, Vitalorga izwi nka Top 10 mpuzamahanga y’ubuvuzi bw’uruhu mu Bushinwa, iboneka ku mavuriro arenga 500 y’ubwiza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Beauty from Underneath Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Beauty from Underneath Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Beauty from Underneath Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.
Dimensions & Packaging
Dimensions dependent on each item
Tags
Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium
Production Technology
Multi-layered packaging approach
Design Challenge
To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
Research
The packaging takes into account the interaction with its users.
Inspiration
The challenge:
How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
Project Duration
Project launched in China in January 2022
Operation Flow
Multi-layered packing approach brings to life 'Beauty from Underneath'.
Patents
N.a.
Image Credits
Photographer: Teo Studio, Singapore

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