Platini Ipaki · 2023
Liang Bai Kai Ipaki y'Amazi yo Kunywa
by Tiger Pan
- Igihembo cya A' Design Award cya Platini 2023 in Ipaki
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Ipaki y'Amazi yo Kunywa
Liang Bai Kai ni icupa ry'ikirahure ryagenewe amazi yatetse yakonje yo kunywa. Iri zina rivuga amazi yatetse yakonje, ikinyobwa cyamenyerewe mu Bushinwa kuva kera. Iri cupa nta kirango ririho. Ahubwo, ibihangano bivuye ku ishusho yo mu gihe cy'ingoma ya Song yitwa Riverside Scene from Tsingming byongeye gushushanywa bishyirwa ku kirahure hakoreshejwe ubuhanga bwo gucapa hifashishijwe ubushyuhe. Iyo shusho igabanyijemo amacupa cumi n'abiri, ahagarariye amasaha cumi n'abiri ya gakondo. Ubuso bw'ikirahure bwongeraho urumuri n'imiterere y'uburyohere. Buri cupa rifite uburebure bwa milimetero 313 n'umurambararo wa milimetero 76.5.
About the Igihembo cya A' Design Award cya Platini
Liang Bai Kai Ipaki y'Amazi yo Kunywa ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Liang Bai Kai Ipaki y'Amazi yo Kunywa igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Liang Bai Kai Ipaki y'Amazi yo Kunywa ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
