Ifeza Ipaki · 2023
Dukang Liquor Ipaki y'Icupa rya Inzoga
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2023 in Ipaki
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Ipaki y'Icupa rya Inzoga
Dukang Liquor ni igishushanyo cy'ipaki cy'inzoga ya baijiu yo mu Bushinwa. Icupa ryashushanyijwe kuva hejuru kugera hasi kugira ngo rigaragaze ishusho idasobanutse neza y'umwirondoro wa Cao Cao, umuhanga mu ngamba za gisirikare akaba n'umusizi wo mu mateka, umuvugo we ukaba ari wo wahaye iri zina ubu buranga. Umufuniko wibutsa ingofero z'abategetsi bo mu gihe cyakurikiye ingoma ya Han, naho umubiri w'icupa ubajwe nk'ikanzu, ibyo bikanatuma rifatwa neza mu ntoki. Hakoreshejwe ikirahure aho gukoresha ibumba risanzwe rikoreshwa n'ubundi buranga busa, bityo hejuru y'icupa hakabona kunyerera no kugira imiterere yihariye. Agasanduku ko hanze gatatswe n'igishushanyo cya vector cy'umujyi wa Luoyang, umurwa mukuru wa kera.
About the Igihembo cya A' Design Award cya Ifeza
Dukang Liquor Ipaki y'Icupa rya Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Dukang Liquor Ipaki y'Icupa rya Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Dukang Liquor Ipaki y'Icupa rya Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
