Ifeza Ipaki · 2023
Zhong Yuan No. 1 Gupfunyika Icyayi
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2023 in Ipaki
- CLIENT: Xinyang Wenxin Tea Co., Ltd
- Estimated Number of Design Views: 30,806
- Verification code C0399040E3 · Verify this award
Colors
About Zhong Yuan No. 1 Gupfunyika Icyayi
Zhong Yuan No. 1 ni igishushanyo cyo gupfunyika icyayi cya Maojian, icyayi gakondo cy'Abashinwa gihingwa mu mirima y'insaneganya. Kubera ko uburyohe bw'iki cyayi ari bworoheje kandi butakaze, agapfunyika kagizwe mu buryo bworoshye kandi bunonosoye. Ikibindi cy'icyayi cyakozwe mu cyuma cya tinplate gifite imitako y'ubushongore n'ikirango cya zahabu, kandi hakoreshejwe uburyo bwo kurangiza budasa (matte) hamwe n'uburyo burabagirana (varnish). Ishusho y'igipfundikizo cy'ikibindi yibutsa usoroma icyayi wambaye ingofero. Agasanduku ko hanze kakozwe mu mpapuro zihariye kandi gafungwa n'umukandara ufite ishusho yatewe inkunga n'amakadiri y'amadirishya y'amazu ya kera y'abahinzi b'icyayi. Amababi nyayo y'icyayi arimbisha uwo mukandara.
About the Igihembo cya A' Design Award cya Ifeza
Zhong Yuan No. 1 Gupfunyika Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhong Yuan No. 1 Gupfunyika Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhong Yuan No. 1 Gupfunyika Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
