Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2023
Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
- 20,110
- Verified Award Winner
- Verify Award Status for #145832
The Design
About Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo
Yunnan Baiyao ni igishushanyo cy'ifunika ry'umuti w'amenyo w'abana. Inyito y'ikirango ni igicu cy'umwana, cyahimbwe ukurikije izina ry'ikirango, aho "yun" bisobanura igicu. Iyi nyito igaragara ifite imisusire itandukanye y'uburanga bugaragaza imyaka itandukanye. Amashusho yashushanyijwe mu buryo bw'igishushanyo cy'abana kugira ngo akurure amatwi y'abanyina bagenda barebera ku bubiko. Amabahasha ahuye n'uburyo bwo gushyirwa ku bubiko mu buryo butambitse no buhagaze, kandi amabahasha y'ifiraga rihuze rikubiyemo ishusho nini y'ifiraga. Ifunika rikozwe muri PLA, ikoresho gishobora kubora mu mezi abiri kugeza ku icumi.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yunnan Baiyao Igikoresho cy'Ifunika ry'Umuti w'Amenyo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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