Momenten Ibikoresho by'Inzoga by E2W Studio

Momenten Ibikoresho by'Inzoga by E2W Studio is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Momenten Ibikoresho by'Inzoga

by E2W Studio

Client: E2W Studio

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Ibikoresho by'Inzoga

Momenten ni igishushanyo cy'ibikoresho by'inzoga zifite ibirungo (sparkling wine) zidafite isukari, zigurishwa mu mifuka mito y'ibyuma (cans) ndende kandi nziza. Izina ry'iyi ubucuruzi rigaragaza igihe nyacyo cyo kunywa, atari kare cyane cyangwa gutinda cyane. Ishusho rusange (visual identity) yubatswe hishingiwe ku byiyumvo bitwa "bubble monsters" (ibimonisiteri by'amazi), byahimbwe hakurikijwe uburanga buto bw'amaso bugizwe n'ibimenyetso by'inyandiko (punctuation marks). Buri shusho ry'ikimonisiteri rigaragaza uburyohe (flavor) runaka, aho ibishushanyo bizengurutse (rounder) bigereranya uburyohe bworoshye, naho ibishushanyo bifite inkangara (sharper) bikagereranya uburyohe bukaze cyane, ibi bikaba bifasha abaguzi kubona uburyohe bakunda. Umurongo w'ibicuruzwa bito byitwa KAI ugaragaza uburyo bumwe bw'ubworoherane n'ubwishingizi. Iyi shusho yarangijwe mu mwaka wa 2021.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Momenten Ibikoresho by'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Momenten Ibikoresho by'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Momenten Ibikoresho by'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A