Ifeza Ipaki · 2023
Luckin 2.0 Ipaki y'Ikawa ya Drip
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2023 in Ipaki
- CLIENT: Lucky Coffee Technology (China) Co., Ltd.
- Estimated Number of Design Views: 42,685
- Verification code 136794C7DF · Verify this award
Colors
About Luckin 2.0 Ipaki y'Ikawa ya Drip
Luckin 2.0 ni urukurikirane rw'ipaki y'ikawa ya drip yakorewe ubwoko butanu bw'ikawa. Buri gasanduku gashushanyijeho aho imbuto zayo zikomoka, harimo Afurika na Yunnan mu Bushinwa. Ibimera n'inyamaswa byo muri utwo turere byashushanyijwe kugira ngo bigaragaze ishusho ya kamere. Amabara atanu akeye atandukanya ubwo bwoko kandi afasha udusanduku kugaragara ku isoko ryerekanwaho ibicuruzwa. Imiterere y'igishushanyo iroroshye kandi igaragara neza, ifite amakuru y'igicuruzwa asobanutse aho kuba interuro ndende zo kwamamaza. Udusanduku dukorwa hakoreshejwe icapiro ry'amabara ane, gushyiraho ikirango cy'umukara utabengerana hakoreshejwe ubushyuhe, na label y'ifeza itabengerana.
About the Igihembo cya A' Design Award cya Ifeza
Luckin 2.0 Ipaki y'Ikawa ya Drip ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Luckin 2.0 Ipaki y'Ikawa ya Drip biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Luckin 2.0 Ipaki y'Ikawa ya Drip ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Image Credits
- Tiger Pan
