Plant Professor Ibifashwa mu Gupakira Ibiryo by Hangzhou Chancemate Tech Corp.

Plant Professor Ibifashwa mu Gupakira Ibiryo by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Plant Professor Ibifashwa mu Gupakira Ibiryo

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Plant Professor Ibifashwa mu Gupakira Ibiryo

Plant Professor ni urukurikirane rw'ibipakiro by'ikirango cy'ibiryo bikorwa mu bimera, bigenewe abaguzi bakiri bato bo mu mijyi mu Bushinwa. Iri tsinda ririmo agati gato (dumplings), jeli n'ikawa. Imiterere y'ishusho iringaniye ihuza urwo rukurikirane, ikanuza amakuru y'ibigize ibiryo n'imbaraga z'ubushyuhe (calories) muri sisitemu imwe y'irangamimerere. Amashusho afatika n'amashusho adasobanutse neza ateguwe mu buryo bugoranye ku bushake kugira ngo bibyare umutuzo. Ibimenyetso biri imbere byerekana ikirango, igicuruzwa n'ipima ry'ibigize ibiryo. Udusanduku duto dukorwa mu mpapuro zishobora gusubizwa mu bikoresho, hakoreshejwe ibikoresho by'icapiro bitangiza ibidukikije, kandi duhita dujya neza mu mufuka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Plant Professor Ibifashwa mu Gupakira Ibiryo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Plant Professor Ibifashwa mu Gupakira Ibiryo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Plant Professor Ibifashwa mu Gupakira Ibiryo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie