Patisserie Chez Mikki Gupakira na Sherry Kuo

Umushinga Patisserie Chez Mikki Gupakira wa Sherry Kuo ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Patisserie Chez Mikki Gupakira

na Sherry Kuo

Umukiriya: Patisserie Chez Mikki

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #149513

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Patisserie Chez Mikki Gupakira

Patisserie Chez Mikki, ibiryohereye biryoshye bifite icyicaro i Tokiyo, yari agamije kwitandukanya ku isoko rihiganwa binyuze mu gishushanyo gishya cyo gupakira. Icyari kigamijwe kwari ugushiraho ingingo yihariye yo kugurisha no gushimangira ishusho yikimenyetso mugukora indangamuntu ikomeye ifite isura igaragara igaragara yerekana umwihariko wa buri gicuruzwa. Ibishushanyo mbonera byavuyemo byagaragazaga amabara ya paste hamwe nubutumwa bwubwenge butera guhuza amarangamutima nabaguzi, bigatuma kugurisha ibicuruzwa byiyongera no gutera inkunga abaturage baho kuva hashyirwaho igishushanyo gishya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Patisserie Chez Mikki Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Patisserie Chez Mikki Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Patisserie Chez Mikki Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Ibipimo n'Ipaki: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Ibibazo Fatizo: Branding, Typography, Pastry, Words, Colors
Ikoranabuhanga ryo Guteza Imbere: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Ikibazo cy'Ishusho: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Ubushakashatsi: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Ibyatumye Habaho: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Igihe cy'Umushinga: This redesign had been applied to Chez Mikki packaging since 2020.
Uburyo bw'Imikorere: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Abafotoye: Hsin-Hui Kuo, Hidetsugu Watanabe