Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo by Flint Walk

Icyuma Amashusho ya Mudasobwa · 2023

Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo

by Flint Walk

Igihembo cya A' Design Award cy'icyuma 2023 in Amashusho ya Mudasobwa
CLIENT: Chengdu Flint Walk Film and Television Technology Co., Ltd
Estimated Number of Design Views: 29,029
Verification code 0E7AD3CE13 · Verify this award

View at A' Design Award Press Release

Colors

About Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo

Sonder Moments ni umurimo w'ubuhanzi bwa 3D bugaragara nta ndorerwamo, werekanwa ku cyapa cy'itangazamakuru rya digitale mu karere rwagati rw'umujyi wa Chengdu, mu Bushinwa. Uyu murimo w'ubuhanzi werekana igishushanyo kinini cyaremwe hifashishijwe ikoranabuhanga rya mudasobwa n'ikoranabuhanga rya 3D bugaragara nta ndorerwamo. Ibice by'indabyo, amabuye y'agaciro (marbles) n'ibirahure bihuzwa n'ingaruka z'udukurikira (particle effects) ku mabuye y'ikirere (meteorites). Uyu murimo werekanwa kuri ecran ya LED ifite ubushobozi bwa 8K n'ubuso bungana na metero kare 888. Ubunini bunini bw'iki gishushanyo butera ingaruka ikomeye ku maso. Igishushanyo kinini kigereranya ubwenge bwite n'imbaraga z'umuntu ku giti cye.

About the Igihembo cya A' Design Award cy'icyuma

Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sonder Moments Ubuhanzi bwa 3D Bugaragara Nta Ndorerwamo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Press Kit

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.