Odea Porogaramu Yimari Yuzuye na Odeabank A.S

Umushinga Odea Porogaramu Yimari Yuzuye wa Odeabank A.S ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Telefoni Igendanwa.

BuronzeTelefoni Igendanwa· 2023

Odea Porogaramu Yimari Yuzuye

na Odeabank A.S

Umukiriya: Odea Bank A.S

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Telefoni Igendanwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150019

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Odea Porogaramu Yimari Yuzuye

Odea ni super-porogaramu izakora nkigikoresho cyimari cyuzuye kubakiriya ba Odeabank. Nibisubizo byuzuye byishoramari kumasoko ya Turukiya. Icyerekezo cya sosiyete ni ukuba & quot; phygital & quot; banki ya Turukiya. Igishushanyo cya Odea cyemerera abakiriya kubona ibicuruzwa byose byimari nuburinganire iyo urebye, bigaha umukoresha kumva neza kandi byoroshye kubona amakuru akenewe. Odea itanga uburyo bwo kugurisha ibicuruzwa byimari bifasha iterambere ryubucuruzi no gutwara imiyoboro ya sisitemu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Odea Porogaramu Yimari Yuzuye ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Odea Porogaramu Yimari Yuzuye biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Odea Porogaramu Yimari Yuzuye ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Ibipimo n'Ipaki: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Ibibazo Fatizo: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Ikoranabuhanga ryo Guteza Imbere: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Ikibazo cy'Ishusho: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Ubushakashatsi: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Ibyatumye Habaho: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Igihe cy'Umushinga: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Uburyo bw'Imikorere: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patente: Copyrights belong to Odeabank A.S, 2023
Abagize Itsinda: Odeabank CX Design Team
Abafotoye: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023