Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Serivisi Competition Category.
IcyumaSerivisi· 2023
Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha
by Xi Zhu
Igihembo cya A' Design Award cy'icyuma Winner in Serivisi Category
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- Verified Award Winner
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The Design
About Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha
Umwandiko w'Igitabo: Ecommuni Brochure ni igenamigambi ry'ubuhanga bwo gutanga serivisi bwemerera abasura imurikagurisha gukora amabruoshuro yihariye. Abasura bahitamo ibintu bimurikwa mu gihe cy'imurikagurisha babikoze binyuze mu gukanda kuri sitikeri za NFC zishyizwe iruhande rw'ibicuruzwa. Ibintu byatoranyijwe bikusanyirizwa hamwe mu ibrosuhuro ya digitale ishobora guhindurwa muri porogaramu, harimo guhindura imiterere, uturango n'udushushondanga duto. Ipaji y'ibanze ikorwa hakurikijwe inzira yagenderewemo mu gusura. Ibrosuhuro icapwa ku rupapuro gusa igihe umusuye asohotse. Ibi bigabanya imyanda y'impapuro kandi amakuru akusanyijwe agafasha inganda z'imurikagurisha.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Ecommuni Brochure Igikorwa Nyamukuru: Igenamigambi ry'Ubuhanga bwo Kubona Imurikagurisha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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