Red Gladiolus Agasanduku k'Impano k'Ubunyobwa by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Agasanduku k'Impano k'Ubunyobwa by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Red Gladiolus Agasanduku k'Impano k'Ubunyobwa

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #150475

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Colors

The Design

About Red Gladiolus Agasanduku k'Impano k'Ubunyobwa

Red Gladiolus ni agasanduku k'impano kagenewe ubunyobwa bupfunyitse. Agasanduku gafite ishusho ya mpandeshatu ihagaze neza yahumekewe n'urubuto rw'igiti cy'umuparipari, bikaba bihuza mu buryo bugaragara n'ikirango cy'igicuruzwa ndetse n'igitekerezo cy'igicuruzwa cyo gukura ukomeye kandi ugororotse. Umutuku na zahabu y'iroza ni yo mabara yakoreshejwe, ashyirwa ku rupapuro rufite igikamyo kimeze nka velure, hamwe n'uduce twa zahabu y'iroza twongewemo hakoreshejwe uburyo bwo gucapa hashyushye. Agakomo k'uruhu rw'intama gashyirwa kuri buri ruhande kandi gakoreshwa mu gufungura agasanduku. Imbere, ubunyobwa buri mu macupa bugaragazwa hamwe n'igikoresho cyo gufungura ubunyobwa n'agatabo k'amabwiriza. Agasanduku gafite ingano ya milimetero 410 kuri 410 kuri 150.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Red Gladiolus Agasanduku k'Impano k'Ubunyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Red Gladiolus Agasanduku k'Impano k'Ubunyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Red Gladiolus Agasanduku k'Impano k'Ubunyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.