Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku by Rodrigo Chiaparini

Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku

by Rodrigo Chiaparini

Client: Chiapa Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku

Dog Yep ni igitekerezo cyo gupakira umurongo w'ibiryo byoroheje by'amashuku bifite akamaro. Ikintu nyamukuru cya logo gishushanya igitekerezo cy'uko amashuku agomba gukina no kuguma akora, kandi kigaragaza kandi imiterere y'igiryo ubwacyo. Inyabutatu zishushanyijwe hamwe n'amabara ahumura zirema isura y'imikino kandi zituma uyu murongo w'ibicuruzwa uborohereza kubona ku matara y'ibicuruzwa ndetse no muri za dukani zo kuri interineti. Ibiryo byoroheje bigaragazwa mu buryo bw'ibikonjo byahiswemo kugira ngo bihuze n'iki cyiciro cy'isoko. Intego iri inyuma ya Dog Yep ni ugutera inkunga imikino n'ubukorikori binyuze mu kugaburira gukwiye kandi kuzira uburwayi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Dog Yep Igikoresho cyo Gupakira Ibiryo Byoroheje by'Amashuku ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin