Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo by Hu Jijun

Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2023

Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo

by Hu Jijun

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

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Colors

The Design

About Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo

Galaxy Trail X ni igishushanyo cy'ipaki y'ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo cyakozwe hifashishijwe planetarium (inzu yerekana inyenyeri). Igikonoshwa cyo hanze ni agasanduku k'icyuma cya feza gafite ishusho ya mpandeshatu, ishusho yatoranyijwe kubera isano ifitanye n'isanzure n'itumanaho. Bitandukanye n'udusanduku tw'icyuma dusanzwe tw'umuringano, igice cyo hejuru cy'igikonoshwa kizamuwe santimetero imwe, bikaba bigaragaza icyifuzo cyo kurenga urwego rusanzwe no kugera ku nyenyeri. Igice cyo imbere gisimbuza ifuro ya pulasitiki imiterere y'ikarito ihambiriwe n'utunini dufatana ntawe ukoresha kole. Agasanduku gapima milimetero 361 kuri 312 kuri 75.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Galaxy Trail X Ipaki y'Ibiryo by'Umunsi Mukuru wo Hagati mu Gihe cy'Umuhindo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /